Enhanced Analytics

Deeper Insight for Improved Online Performance

There is no disputing the power of web analytics as a tool to solidify and validate strategic online marketing activities, and Digital Element’s IP Intelligence is the perfect complement to online analytics applications. By leveraging geographical and other IP Intelligence data within analytics packages, companies can further segment and gain deeper insight into customer behavior—the true benchmark for critical assessment of the online channel.

Regardless of the application—from web analytics, to marketing and online advertising analytics to e-commerce analytics—IP Intelligence will allow your clients to look at their web traffic in a whole new light, bringing the analytical tools of the offline world to online data. By adding depth to current analytical tools, marketers can exponentially increase the ability to tactically refine and monitor local and international marketing operations with increased clarity and control.

Digital Element’s IP Intelligence solution is used in best-of-breed analytics applications because it is highly accurate, easy to integrate and has a wide range of geographical attributes including Metropolitan Statistical Area (MSA), state/region, city and country of origin. With country-level (IP country) targeting that's more than 99.9 percent accurate and city-level (IP city) targeting that's more than 95 percent accurate, Digital Element is the clear choice when it comes to increasing the strategic role of web analytics within your organization.

What IP Intelligence Can Do For You

Improve Segmentation – Leverage new data inputs such as country, state, and city-level location information to geo-segment online audiences and benchmark campaign performance

Increase Performance – Increase insight into customer behavior that allows you to uncover actionable intelligence for campaign and website refinement

Inspire Action – Move from analysis to action. Leverage IP Intelligence not only to understand your online audience, but to act upon that knowledge with real-time content targeting based on user location and other IP data elements.

Sample Clients

Accipiter, Advertising.com, AOL/Time Warner, Ask Jeeves, Big Champagne, CNET Networks, CNN.com, DoubleClick, Gracenote, GSI Commerce, Index Tools, InfoSpace, Interwoven, Nielsen//NetRatings, Omniture, Revenue Science, Trio Networks, Visual Sciences, Walt Disney Internet Group, [x + 1]