Content Localization
The Knowledge to Create Powerful Connections
One-size-fits-all content no longer cuts it in the global Internet medium. In the real world, retailers know where their customers are and stock shelves differently; present signs and conduct transactions in native languages; and show prices in the right currency. Digital Element’s IP Intelligence technology gives you the tools to bring all that and more into the online world. When decisions are made within milliseconds, you have but a short window of opportunity to provide relevant content and products—or risk losing a potential sale with a simple click of the mouse.
Though it may seem daunting, the best way to connect with a diverse and dispersed online audience is to show that you understand where they are coming from—literally. Digital Element’s NetAcuity IP Intelligence technology empowers you to accurately and non-invasively identify the location of website visitors down to the city level (IP city) worldwide, giving you the information needed to instantly route users to location-relevant content instead of making them jump through hoops to get the information they need.
Armed with this information, companies of any size—from mom-and-pop retailers to globally recognized corporations—can customize website content, language, currency, products and promotions to online audiences, creating an instant connection that will have visitors spending more time evaluating products and services, resulting in increased sales and revenue.
What IP Intelligence Can Do For You
Enhance the Customer Experience – Present visitors with customized content on the fly such as offering the ”hottest” selling items in their region or automatically showing the nearest store, branch, agent, or service center
Simplify the Customer Experience – Leverage IP Intelligence to deliver the right content, right away to a global online audience. For example, get rid of those unnecessary “What Country or Region are you from?” drop-down boxes!
Increase Online Revenues – Provide targeted merchandise and messages to decrease website abandonment -- and increase time spent at your site shopping
Drive Offline Revenue – Offer website visitors targeted promotions and coupons for local retail locations to drive your online traffic to make purchases offline
Set Pricing, Sales, and Promotional Savings – Analyze the effectiveness of local, regional, national and even international promotions and have the information to give "a lift” where needed or where competition is gaining an edge
Build Communities – Create regional "social” buyer or customer groups, message boards and even event calendars to build community-based loyalty programs
Sample Clients
ABC.com, AOL/Time Warner, AT&T, Atlas, CNET Networks, CNN.com, DoubleClick, eBay, ESPN.com, Guardian UK, GSI Commerce, Interwoven, Microsoft, MySpace, New York Times, Omniture, Optimost, Walt Disney Internet Group
